IIDEA is the trade association of the video games industry in Italy. It was founded in the early 2000s to represent the sector with a unified approach and to promote the development and evolution of the sector in Italy. It currently has over 80 members, including video game hardware manufacturers, video game publishers, Italian game developers, and esports operators. We are part of an international network of industry associations and members of Video Games Europe and the European Game Developers Federation at the European level.